Shanghai Tiangeng Chemical (Huayi World) Won 2025 Brand Digital Innovation Transformation Summit: 2025 Pudong New Area Productive Internet Service Platform Characteristic Case

On September 11, the 2025 Brand Digital Innovation Transformation Summit and the Fifth Artificial Intelligence (AI) Empowerment Retail Conference were held in Pudong. This conference is guided by Shanghai Pudong New Area Commerce Committee, hosted by Shanghai Pudong New Area Science and Technology Association, jointly organized by Shanghai Pudong New Area E-commerce Industry Association, Shanghai E-commerce and Consumption Promotion Center, Chuanshang, TOP Zhihui, and co-organized by Fudan University E-commerce Research Center, Pudong New Area Business Federation, Tangzhen E-commerce Innovation Port, Wanxiang International Innovation Port, Fengming Society, Pudong Vocational and Technical College, with the theme of "Digital Intelligence Enterprise Integration and Innovation", the conference brought together representatives from the government, academia and industry to conduct in-depth discussions on new trends, new opportunities and new paths in the business field under AI empowerment.

Shang Junsong, director of the Electronic Commerce Department of the Shanghai Municipal Commission of Commerce, delivered a speech at the conference. He pointed out that in the wave of digitization and intelligence, artificial intelligence is profoundly transforming all walks of life. In terms of e-commerce development, Shanghai already has a complete e-commerce ecology, leading brand enterprise clusters and professional technical service strength, and new online consumer brands are also accelerating the emergence and iterative upgrading.

Cao Lei, deputy director of the Shanghai Pudong New Area Commerce Committee, said that digital transformation has become the only way for enterprises to build core competitiveness and achieve high-quality development. As a window of reform and opening up and a concentrated carrier of national strategies, Pudong continues to make efforts to optimize the business environment, and escort the development of enterprises through policy support, ecological creation, and scene construction.

Subsequently, the meeting released the "2025 Pudong New Area Productive Internet Service Platform Characteristic Case": shanghai Tiangeng Chemical Co., Ltd., Shanghai Jucaitong Electronic Commerce Co., Ltd., Shanghai Lujie Kunchi Group Co., Ltd., Shanghai Huiyao Information Technology Co., Ltd., Shanghai Yuexiang Intelligent Technology Co., Ltd., Rockwell Automation (China) Co., Ltd., Hongzhi Micro Technology (Shanghai) Co., Ltd., Oudian Cloud Technology (Shanghai) Co., Ltd., Shanzhen (Shanghai) Information Technology Co., Ltd., Shanghai Xinzhi Software Co., Ltd., Shanghai Huaneng E-Commerce Co., Ltd., Shanghai Bulk Commodity Warehouse Receipt Registration Co., Ltd., Shanghai International Cotton Trading Center, Shanghai New Zhangjiang Core Online Cloud Computing Co., Ltd., Chinalco International Trade Group Co., Ltd. and other 15 companies were selected by virtue of their innovative practices and outstanding achievements in the field of productive Internet services, provide practical samples for the industry.

In the keynote speech, a number of heavyweight guests shared cutting-edge insights and practical experiences: Professor Lao Wuling of Shanghai University of Finance and Economics took "opportunities and paths for integration and innovation of brand enterprises in the era of digital intelligence" as the starting point and deeply analyzed the core logic of brand enterprise transformation in the era of digital intelligence. Yu Jing, co-founder of Daguan Data, focused on "Data Intelligence Drives Continuous Improvement of Retail E-commerce Business Value", through the actual case interpretation of data and business depth integration of the landing method, Baiqiu e-commerce product director Zhou Songnian through the "8 AI intelligent body technology behind the 40 billion", the interpretation of the business scenario as the core of the brand intelligent body technology system. In addition, representatives of institutions and enterprises such as Wang Huixian, deputy general manager of iResearch Digital Intelligence Consumer Division, Xu Lei, co-founder of Kaichun, and Han Jun, founder of Oudianyun, respectively output contents with both theoretical height and practical value from the dimensions of AI reconstruction of the marketing industry, enterprise AI roadmap, and AI core competitiveness construction, which aroused strong resonance on the spot.

In the aspect of discussing the specific application and innovation practice of AI in the business scene, Zhang Xiaogan, the head of Kaijie e-commerce information technology center, shared the solution of "big data helps brand global business set sail"; Xie Xianwen, chief growth officer of Yingdao, introduced "building enterprise exclusive 'digital worker' with AI-driven RPA '"; guests such as Chu Rui, general manager of Jirui Technology East China, Cao Yang, senior architect of Amazon Cloud, and Army, executive director of internet society of china, respectively shared topics such as "AIGC Helps Double Growth of Brand Content and GMV", "Generative AI to Create a New Paradigm of Smart E-commerce" and "Creating a New Ecology of Digital Economy Industry", covering many key areas such as brand marketing, e-commerce operation and industrial ecology construction, for the audience to bring a wealth of application reference.

The round-table dialogue at the summit's axis-closing session, with the theme of "how to use AI agents for business innovation", was presided over by Huang Yue, secretary general of Pudong New Area E-Commerce Industry Association. Representatives of enterprises such as Mi Jun, head of information technology center of Lujie Kunchi Group, Yuan Youlan, design director of Youquhui Group, Han Jun, founder of Oudian Cloud, executive director of internet society of china and vice president of Application Innovation Committee, Army and other enterprises, participated together with industry experts. Based on their own practice, the guests had a heated discussion on the difficulties in landing the AI agent, the direction of innovation, the future trend and other topics, both the collision of views and the exchange of experience, providing a diverse perspective for the audience.

The successful holding of this summit not only builds a high-quality platform for exchanges and cooperation between the government, academia, and the industry, but also promotes the dissemination and practical exploration of the concept of AI empowering business innovation. In the future, with the deep integration of AI technology and business scenarios, more digital intelligence enterprises will grow in innovation and contribute more to the development of digital economy in Shanghai and even the whole country.